Swell Marketing Group celebrates four years this month. Time flies when you are doing what you love. We wanted to take a moment to look over our shoulder at our top four “local love” moments
We spent last week in Southern California soaking in the sunshine and reveling at restaurant innovation. New concepts and “coming soon” signs were plentiful from Burntzilla's creative hamburgers and hot dogs to The Butchery's indie butcher shop vibe in Crystal Cove. Opening a restaurant is hard work, and according to a recent Cornell University study, the odds are stacked against you in keeping the doors open. The number of restaurants failing in the first year is 60 percent, Yet, restaurants continue to survive and even thrive with smart strategy and storefront action. There are many steps you can take to have a golden grand opening and increase your chances for long term success.
Early in my career, I worked closely with the supply chain, forecasting ingredient needs and sourcing vendors. In a cross functional meeting, the supply chain team was first on the agenda and given a pass to leave when it was time to talk marketing and advertising. The ingredients, equipment and packaging had an understood, behind-the-scenes role in the consumer story. Fast forward to today, and it’s a different story. Supply chain, it’s your time to shine.
There's a "shout out" and then there's a GOLDEN SHOUT OUT. It’s a given, you will be asked to donate to some cause while shopping for gifts this season. But how did the cashier acknowledge your donation? Was there a thank you or did you get to write your name on a paper angel or star that was displayed for the world to see? While I appreciate both of those approaches, my personal favorite: the “whole-store shout out."
Long before we sit down with friends and family at the Thanksgiving table, we start thinking about the leftovers — many of which go uneaten. Not to make you feel guilty if you haven’t polished off your mashed potatoes, but food waste is no joke in our country. 30-40% of America’s food supply goes to waste, much of it ending up in landfills. The good news is that many retail brands are stepping up to combat food loss and waste in their operations