Compass Furnished Apartments

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For families seeking medical treatment finding available and affordable housing is an additional stress during an already difficult time. Compass Furnished Apartments engaged us to help them find ways to be a part of the solution.

Results: Developed a three-pronged Compass Cares strategy and message to demonstrate how Compass helps families seeking medical treatment EVERY DAY and in EVERY WAY by 1) offering available and affordable housing year round, 2) arranging in-kind donations from local, like-minded businesses for things like groceries and car rides, and 3) raising funds for local area hospitals. As a part of this initiative, Compass set up the Room to Heal Fund to benefit Boston Children's Hospital patient and family service programs and is donating a portion of profits to this fund.

Tap Room Grand Opening

Our team worked with zpizza and the local franchisee to open a new Tap Room in Tucson, creating buzz among media, beer enthusiasts and foodies. 

Results: Biggest grand opening in brand’s history! We generated 125 unpaid mentions across five local radio stations; developed a “Tap Advisory Panel” made up of local influencers to participate in a pre-event tasting; opened the store with media to give away a “Free Pour on Us” to every new customer; created 9 school partnerships that participated in zpizza events. The Tap Room Grand Opening elements were turned into a system toolkit and planning guide for future store openings. 

Neighborhood Impact Report

Our team worked with Dunkin' Brands to help re-launch their foundation with new giving guidelines, metrics and messaging.  To help give shape to Dunkin' Brands newly rebranded Joy in Childhood Foundation, we brought their impact to life by telling a cohesive story of their system's commitment.  

Results: Re-shaped grant-making to help guide the Foundation and Regional Chapters.  Created first ever impact report from concept to creative. Work includes reports for 2014, 2015 and 2016 (coming soon).  Report is used as an engagement tool at annual franchise convention to increase participation in Foundation initiatives and contributes to year over year growth.

Seed to SoCal

HELPS CLASSROOMS

Our team worked with executives, non-profit partners and coffee farms internationally to develop a CSR strategy for The Coffee Bean & Tea Leaf and activate the system around the Caring Cup platform.

Results: Re-launched the Caring Cup platform internally at annual General Manager conference and developed a consumer-facing strategy to connect origin and domestic efforts.

Taco Bell Más Spirit Tour

Working with local franchisees across Rhode Island & Massachusetts, our charge was to get high schools excited about the brand’s Graduate for Más program. Our team created the Más Spirit Tour, a statewide spirit assembly competition among high schools for a chance to win scholarships, school grants and a visit from the Taco Truck. 

Results: Developed partnership with School Counselors Associations in Rhode Island and Massachusetts to help promote the program to high schools across the state; visited 200 school guidance counselors at their annual state-wide event; engaged more than 5,000 students to participate in Graduate for Más spirit rallies, with franchise participation at each event; and held Más Spirit events at 3 high schools, with local coverage from ABC6. 

DQ Determined

To help Dairy Queen launch its annual Miracle Treat Day fundraiser in support of Children’s Miracle Network Hospitals, our team developed an ambassador program to address fundraising fatigue among team members. The program challenged stores to hit bold targets during a two-week window. 

Results: Working directly with franchisees and co-ops to identify store ambassadors and compelling incentives, we raised an average 50% more than restaurants outside of the test market. The program’s success led to a system-wide roll-out of an ambassador program the following year. 

Nice zSlice

 
MAKES THE WORLD A NICER PLACE
 

Our team was tapped to help zpizza demonstrate a commitment to their communities.  We created a national, signature charitable platform, the Nice zSlice, a turnkey recognition initiative to support schools, recognize kids for kindness and introduce families to zpizza.

Results: Formed and sustained partnerships with 200+ local schools; achieved almost 100% system participation; garnered positive feedback from school administration and parents; saw sales increase associated with award redemption; and won the national “Ultimate Food Fanatics” Award from US Foods.