DQ Determined

To help Dairy Queen launch its annual Miracle Treat Day fundraiser in support of Children’s Miracle Network Hospitals, our team developed an ambassador program to address fundraising fatigue among team members. The program challenged stores to hit bold targets during a two-week window. 

Results: Working directly with franchisees and co-ops to identify store ambassadors and compelling incentives, we raised an average 50% more than restaurants outside of the test market. The program’s success led to a system-wide roll-out of an ambassador program the following year.