Taco Bell Más Spirit Tour

Working with local franchisees across Rhode Island & Massachusetts, our charge was to get high schools excited about the brand’s Graduate for Más program. Our team created the Más Spirit Tour, a statewide spirit assembly competition among high schools for a chance to win scholarships, school grants and a visit from the Taco Truck. 

Results: Developed partnership with School Counselors Associations in Rhode Island and Massachusetts to help promote the program to high schools across the state; visited 200 school guidance counselors at their annual state-wide event; engaged more than 5,000 students to participate in Graduate for Más spirit rallies, with franchise participation at each event; and held Más Spirit events at 3 high schools, with local coverage from ABC6.