Tap Room Grand Opening

Our team worked with zpizza and the local franchisee to open a new Tap Room in Tucson, creating buzz among media, beer enthusiasts and foodies. 

Results: Biggest grand opening in brand’s history! We generated 125 unpaid mentions across five local radio stations; developed a “Tap Advisory Panel” made up of local influencers to participate in a pre-event tasting; opened the store with media to give away a “Free Pour on Us” to every new customer; created 9 school partnerships that participated in zpizza events. The Tap Room Grand Opening elements were turned into a system toolkit and planning guide for future store openings.